Mergers and Growth
Expand your brand and take your credit union to new heights.
Your credit union brand is the foundation of how you’re perceived. And just like your members’ financial needs, your brand will evolve over time too. Whether it’s a name change, expansion, or company merger, your brand will need to be updated to reflect your growth.
At Transact, we’ve helped credit unions of all sizes through their rebranding journey. Our effective process is designed to help credit unions develop a meaningful brand identity and deployment strategy. The results? An impactful brand identity that resonates with your members and positions you as a financial expert in your community.
The Branding Process
Research
We want to get to know your credit union really, really well. With research, we can unlock your full potential and help you make critical branding decisions. We’ll learn how you’re perceived, how you stack up against the competition, and how you can meet your goals.
Creative
Watch your brand evolve before your eyes throughout our creative process. We take the essence of your credit union and create a brand design and identity that stands out among other financial institutions.
Deployment
Once you have the perfect brand established, we’ll help you with a rollout plan that will ensure your brand is well-received among your staff, membership, and community.
Marketing
A sustained marketing campaign after launch will ensure your brand is fully integrated as you work to attract new members and generate applications.